I Want To Be Green presents Poupette St Barth
Editorial
Edition 93
12.07.2021
I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.



From Indonesia, the eco-conscious viscose



High-end resortwear for girls aged 4 to 12, with an ever-increasing focus on sustainability and production ethics. The design of the French brand and all its pieces are made in Bali, Indonesia, following the ancient local traditions, such as screen printing, embroidery and coloring. The brand ensures the greatest respect for the artisans who skillfully and carefully create one single style from start to finish, making it unique. The ethics of working conditions reflects the desire to use natural and low-impact raw materials, such as the special viscose from responsibly managed forests. The new collection is inspired by the French Riviera and the beaches of the Mediterranean.
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The sustainable idea
Poupette St Barth has chosen Eco-Vero TM brand fibers for its viscose: they derive from forests managed in a responsible and eco-sustainable way, and are produced with low energy use.
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Green Materials
Natural and eco-friendly fabrics, such as silk, cotton, linen, muslin and the special soft and breathable eco-sustainable viscose.
Something more
The packaging is in recyclable cardboard and the use of QR codes means saving on paper and printing.