I Dig Denim The Swedish denim brand for Baby, Kids and Woman are based by the west coast of Gothenburg, Sweden. It was founded in 2009 by the designer Hanna Clavegård who had an urge to design great quality denim and clothes with a unique look. In I dig denim garments you find details in patterns, fabrics and washes with the touch of our outstanding Scandinavian design. The clothes are inspired by the beautiful Swedish coast side with wild ocean, eroded rocks and sea salt. Our vision is to create unique clothing that holds the DNA of I dig denim. For kids, the denim should be stretchy, soft and made for play but yet cool. For women, you will feel a fit and a quality that gives you a feeling of finally finding your favorite pair of jeans. Denim has to go with something great and therefore we have a wide range of amazing sweaters, tee’s, dresses and jackets in down, denim and cotton, not to mention our very popular beanies. The environment and ethical aspects are extremely important for us and we continuously work hard to find the best manufacturers who work with organic fabrics and we are proud to see that our ECO collection grows, season by season.