The life of Elisabetta Franchi, the soul of the brand, is the story of a woman who conquered the feminine universe with her style and creativity: a combination of great passion, careful study of the product and total commitment to her work. As a little girl, the designer made clothes for her dolls and dreamed of dressing every woman in the world; she has now decided to create style stories for little girls just like her, who wear her clothes and never want to stop dreaming. They are modern princesses who live in magical and glamorous worlds thanks to skilled tailoring and the minimal, refined style of the clothing.