What are the outfits that children chose during lockdown? And how is the shopping experience changing in one of South Korea's most dynamic kidswear departments? Pitti Bimbo calls Seoul for a very special conversation. Giuliana Parabiago, PR & Marketing Consultant for Pitti Immagine, interviews Jamie Lee, the international top buyer and brand manager of Boon Jr, the childrenswear division of Boon The Shop (Shinsegae group).
Tune in on Pitti Connect for the first episode of “Let's talk about kids & fashion!”. The conversation with Jamie Lee ranges from strategies to select new brands to the future of specific sectors, such as Mini Me and New Born.