Nununu creates an alternative fashion line to typical children’s clothing. It goes against fashion’s narrow set of beliefs, and breaks free from over-stimulating kid clichés. By introducing children to the wonderful mystery of minimalism, nununu lets kids shine at every stage with a kickass cocktail of attitude and a big sense of humor. The nununu image conveys an air of detachment. It is never cute or sweet, but always ready for the challenge. The brand operates in a way where instead of defining differences it dissolves them, blurring out any boundaries and making divisions completely insignificant. Nununu dresses the children of the future, enabling them to bring out their inner essence, highlighting their creativity, helping them fight injustice, and letting them connect to their own personal creativity so they can bloom forth in a world where they are the ones that determine its limits. Nununu offers children the space and time that lets them bring the future.