The idea for the original Matchstick Monkey Teething Toy was born after Katie had her first daughter and couldn’t find anything to massage her sore gums without getting badly bitten. 
She was determined to design a product to solve a problem many parents have. 

With the help of Touker Suleyman from the BBC’s Dragon’s Den the brand was launched in December 2016. Since then a variety of innovative teething and baby products, including plush toys, gift sets and a full fabric range were developed.