Brand Profile
Lulujo Baby is a proud Canadian company that launched in 2009 by founder and CEO, Dawn Marie Pottier. The brand, inspired and named after her two children, is an ever growing global business based out of the east coast in Canada. Raised in Nova Scotia, Dawn studied international business and, while on maternity leave from a project manager role in IT, was inspired to start her own business. A ring sling, hand made out of necessity, was the first product along with wrap carriers and blankets all manufactured in her home. The next year she launched Lulujo across Canada and by 2012 Lulujo could be found in hundreds of retail locations nationwide. Since then, the brand launched in the USA and has grown into a global company through the vision and mentorship of her business partners, a dedicated and passionate team, and undying determination. With a keen sense of the market and understanding of parents’ needs, the brand has grown significantly in just a few short years, garnering global recognition and securing distribution to over 20 countries. A dedicated mother, outdoor enthusiast and business woman, Dawn looks forward to giving back to others by sharing the amazing success of Lulujo.