THE NEW EDIT Focus on contemporary style with BOBO CHOSES and more super brands

THE NEW EDIT
Focus on
contemporary style
with BOBO CHOSES and
more super brands

News

Edition 102

10.12.2025

The New Edit is the name we’ve chosen for an exciting new addition: a special area dedicated to emerging brands that are expanding the boundaries of kidswear with original, surprising design.

Their presence enriches the contemporary spirit of Pitti Bimbo, giving life to a creative space where, alongside their new collections, brands will curate and present events and showcases.

The New Edit, which will be unveiled in January during the 102nd edition of the fair, is the result of a major collaboration between Pitti Bimbo and BOBO CHOSES, the Spanish brand that in recent years has become emblematic of a new, multifaceted approach to childrenswear.

In this new area, brands already confirmed are:

BOBO CHOSES
At Bobo Choses, creativity and fun fills the air. Since 2009, Bobo has celebrated life’s curiosities with a spirit of play. The love for storytelling inspires each collection to come alive with illustrated books. From colorful clothing to artistic posters and workshops, Bobo Choses crafts a playful world that lifts feet off the ground.
SCOPRI SU PITTI CONNECT

GRAY LABEL
A Dutch brand with a minimalist DNA. The “Cookie and Bubblegum” collection introduces two new tones to the brand’s signature palette: a bright, pop pink and a biscuit shade, neutral and tactile. The silhouettes are soft, modern and relaxed, such as the oversized long-sleeve T-shirt. Every piece is designed to follow children’s instinct to play.

MAISON MANGOSTAN
Founded in Spain in 2016 with a multicultural spirit, the brand creates clothing and footwear that encourage children to express themselves freely and creatively through fashion. Art and music inspire a lifestyle that translates into vibrant, comfortable design. Garments kids love and that adults sometimes borrow.

MINI RODINI
Founded in 2006 by Cassandra Rhodin, the brand was created to offer children clothing that is beautiful, fun, comfortable, inclusive, and above all, sustainable. Today, all collections are made from 100% certified organic and recycled materials. The “Field Notes” collection brings nature to the forefront with unexpected prints and pieces designed to keep little explorers warm as they observe the flora and fauna in the park just outside their home.

PIUPIUCHICK
A Portuguese sustainable fashion brand that since 2012 has encouraged children to embrace their childhood with passion, creativity and humor. Its clothing, accessories, and home décor express this spirit of freedom. The new “I'm with the band” collection plays with musical influences from the 1980s and 1990s – on-the-road vibes, the joy of being together, and a hint of rebellion.
SCOPRI SU PITTI CONNECT

THE CAMPAMENTO
Creating unisex, ethical and sustainable garments is the goal of this brand born in La Coruña in northern Spain. Founders Jorge Toba and Antia Montero infuse their pieces with their worldview and a constant inspiration drawn from the beauty of small details and everyday experiences.

THE NEW SOCIETY
A brand founded on the idea of creating clothing based on conscious choices, beginning with fabric selection: natural, recycled or low-impact materials. Because dressing a child is also a way of protecting them. The collections are designed for movement, play, and growth, fully respecting childhood. Timeless, versatile and durable, each piece answers a real need rather than a trend.
SCOPRI SU PITTI CONNECT

TRUE ARTIST
Born from the imagination of Adriana Esperalba, the creative director behind Bobo Choses, True Artist is a Spanish brand that offers a wide range of childrenswear exploring the world of emotions, the virtual and the intangible through Art. It offers a children’s wardrobe straight from the heart: a collection full of contemporary lines, playful colors and eclectic textures on par with children’s imaginary worlds.
SCOPRI SU PITTI CONNECT