A symbol of elegance and innovation in children’s fashion, the brand celebrates this milestone edition of the event with the editorial project Pitti Bimbo x Monnalisa, conceived by Matteo Tugliani, CEO of Monnalisa.
The initiative aims to showcase the charm of Florence and Pitti through the eyes of young girls and their mothers, serving as international brand ambassadors. A digital diary brimming with imagery and heartfelt moments will reveal a Florence intertwined with art, culture, and family traditions, celebrating Italian roots and global values.
Inside the Fortezza da Basso, an exclusive exhibition space will feature Monnalisa’s Autumn/Winter 2025-26 and Spring/Summer 2025 collections, enriched by unique accessories. The young ambassadors will have the chance to participate in a special live content-creation experience, where they will model exclusive outfits under the spotlight, engaging in a playful and interactive process to create unique content. This innovative format promises a one-of-a-kind moment for the girls, Monnalisa, and Pitti.
The project will extend beyond the event itself, continuing over the coming months and leveraging social media to amplify the storytelling of this adventure. The goal is to craft an authentic and captivating narrative that inspires future generations with the beauty of sustainable fashion, art and culture, family bonds, the importance of education, the elegance of refined manners, and the richness of traditions and customs.
FOLLOW @pittibimbo_official and @monnalisa_official
The initiative aims to showcase the charm of Florence and Pitti through the eyes of young girls and their mothers, serving as international brand ambassadors. A digital diary brimming with imagery and heartfelt moments will reveal a Florence intertwined with art, culture, and family traditions, celebrating Italian roots and global values.
Inside the Fortezza da Basso, an exclusive exhibition space will feature Monnalisa’s Autumn/Winter 2025-26 and Spring/Summer 2025 collections, enriched by unique accessories. The young ambassadors will have the chance to participate in a special live content-creation experience, where they will model exclusive outfits under the spotlight, engaging in a playful and interactive process to create unique content. This innovative format promises a one-of-a-kind moment for the girls, Monnalisa, and Pitti.
The project will extend beyond the event itself, continuing over the coming months and leveraging social media to amplify the storytelling of this adventure. The goal is to craft an authentic and captivating narrative that inspires future generations with the beauty of sustainable fashion, art and culture, family bonds, the importance of education, the elegance of refined manners, and the richness of traditions and customs.
FOLLOW @pittibimbo_official and @monnalisa_official