THE NEW EDIT returns to Pitti Bimbo after its debut at the winter edition: the special area dedicated to emerging brands making their mark with an original and surprising kidswear offering. The beating heart of the new contemporary at Fortezza, THE NEW EDIT is the space where innovation sets the new codes of junior fashion. An experience designed down to the last detail for those who seek the unexpected: here creativity breaks the mold, fusing bold design with a transparent ethical commitment. A curated selection of international cult brands giving voice to a vision built on striking graphics and vibrant color.

Among the confirmed brands:

Bobo Choses, Cozmo, Gray Label, Mini Rodini, Repose - Ams, True Artist, The New Society.