On 21 and 22 January 2026, Florence’s Fortezza da Basso will host the 102nd edition of Pitti Immagine Bimbo. Leading kidswear brands together with a selection of new labels – highly international in scope – will present their Autumn/Winter 2026–27 collections, divided into two sections: Pitti Bimbo 100% and The Kid’s Lab!.
The exhibition route will move to the Top Floor of the Central Pavilion. Visitors will be greeted by a layout designed to promote contact between brands and buyers through networking opportunities, events, and special collaborations.
At the same time, also within the Fortezza and with its own dedicated exhibition area, Pitti Filati will take place – the show that presents the finest yarns and knitwear on an international level. Kidswear brands and designers will have the opportunity to visit Pitti Filati and its Research Area, drawing inspiration for their collections in the seasons to come.
Pitti Bimbo continues to evolve, keeping a close eye on market changes and consumer expectations.
The most advanced trends in design and materials, the new sensitivities of young consumers who increasingly drive purchasing practices, the growing weight of lifestyle, the widespread entrepreneurial mindset focused on research, and the blurring of rigid boundaries between commercial, communication and PR activities are the elements shaping the current face of the fair
— Raffaello Napoleone, CEO of Pitti Immagine
The January edition was introduced through a true European roadshow that stopped in Naples, Paris, Madrid, Barcelona, London and now Milan. At each stage, the Pitti Immagine team fostered discussion among exhibitors, buyers and journalists, presenting the fair’s new features while gathering feedback, suggestions and impressions.
Added to this is the incoming strategy activated by Pitti Immagine and supported by the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency (ICE), which has already involved some of the world’s most important department stores, boutiques, retailers, concept stores and online shops.
Here are some of the most significant new features of the upcoming edition:
The collaboration with BOBO CHOSES and the debut of THE NEW EDIT
The contemporary soul of Pitti Bimbo will be enriched by a new area created through a collaboration between the fair and Spanish brand BOBO CHOSES. Also featured in this project are GRAY LABEL, MAISON MANGOSTAN, MINI RODINI, PIUPIUCHICK, TINYCOTTONS, THE CAMPAMENTO, THE NEW SOCIETY, and TRUE ARTIST.
The THE NEW EDIT space will not only showcase the brands’ new collections but will also serve as a stage for events and presentations curated by the brands themselves, forming a full schedule of activations during the two days of Pitti Bimbo. In addition, Bobo Choses will curate its own dedicated space within the Fortezza, featuring installations and interactive presentations embodying the label’s playful, imaginative spirit.
The return of PIAZZA PIROUETTE, packed with events!
After the success of June’s edition, Piazza Pirouette transforms into a magical winter tale – curated by the creative powerhouse Katie Kendrick of Pirouette – to offer an exciting space for connection and interaction.. Visitors are invited to stroll through the Piazza and discover new collections from brands such as GOLDIE + ACE, STICKY LEMON, STYCH, PAADE MODE, HALCYON NIGHTS, and BUNDGAARD. At the center of the Piazza, a new showcase will allow buyers to explore a curated selection of finely crafted ready-to-order products from brands like BLUE FRANCIS, MOITOINOUS, FORIVOR, and more.
The Piazza will also host the second edition of the Pirouette Runway Show, which in June drew a huge audience of buyers and press.
THE FAMILY CIRCLE’s lifestyle selection
Pitti Bimbo 102 will also present a new edition of its collaboration with The Family Circle, the Hamburg-based marketplace founded by Nadine Jung and known for its refined selection of lifestyle accessories and objects. Confirmed brands include KIKO + GG, ANNA & PAUL, ALWERO, 2STORIESKIDS, ORGANICERA, HOLZWALD, and FABFABSTICKERS.
And the fair will feature much more fashion, art and creativity, including the exhibition curated by STYLE PICCOLI titled “Il cambiamento [Change]”, the participation of MILK MAGAZINE, the “Scimparello Favourites” selection and awards, and one of the most anticipated events for retailers arriving at the Fortezza: a talk with Massimiliano Alvisi, entrepreneur and founder of the Shop Survivor training events.
