The Pitti Buyer Department is hard at work, reaching out to top buyers from around the world. A strong incoming program, supported by the Italian Trade Agency, brings the best international shops and Italian ones to the fair.
Around 1,700 professionals visited Pitti Bimbo last January – and this time, we’re aiming even higher!
Because “buying” at Pitti Bimbo is fun, diverse, strategic, international, curious, full of discoveries, intense, satisfying – and it all happens in a special location: the Fortezza da Basso, with a curated, original, easy-to-walk setting in a sustainable environment.
We take care of our buyers. We aim to offer the very best in childrenswear and lifestyle – and to make sure they enjoy the show and all its special events. It’s a two-day experience packed with networking opportunities, meetings, and one-to-one appointments – ensuring new discoveries and a lot of good research.

No entrance fee – just register and enjoy great service and thoughtful care.

What else?
The Pitti Connect online platform – your key tool to connect with buyers, brands, and the press, and schedule your meetings at the fair in advance.

We love and appreciate beauty every single day. That’s why we want our fair to be beautiful in many ways – starting with the spaces. They’re redesigned and reorganized by designer and architect Ilaria Marelli, who’s transformed Pitti Bimbo into a colorful and lively city.

Visitors are guided along a promenade – a looping avenue – with brand spaces lining the path. Along the route, stop at the four Piazze, trend-focused squares each featuring editorial installations to support your research.

And along the promenade, you’ll bump into different sections where leading brands and emerging labels come together to shape the world of Pitti Bimbo:

• 100% BAMBINO highlights the latest trends, timeless styles, and looks for every occasion
• THE KID’S LAB, a vibrant section that focuses on innovative brands, accessories, and designs
• THE NEST, a special project showcasing small, promising brands that deserve to be discovered and supported

A real promenade, not to be missed, full of alleys and corners. Participating brands from fashion, lifestyle, beauty, publishing, and the best food for children will welcome us along the way. These are our homes, our cafés – places to stop for a good and friendly chat, to get the latest news, and admire joyful, vibrant ideas for the summer ahead.

We couldn’t resist giving you a sneak peek of the first trends you’ll find at Pitti Bimbo this summer. Along the promenade, stop by the Piazze, explore them in depth, and discover…

• SUPER BIKE – because biking is cool, it makes you fly. A bicycle is a companion, a friend, a tool to play with. Biking means freedom and adventure.
• MY ROOM – a true exercise in design. Children’s spaces should be beautiful and functional, with the best armchairs, fun study corners, soft carpets, and the greatest lamps to brighten up your best book.
• FAMILY SAFARI – the adventure of a lifetime, even without going far. Safari can happen in a park, a garden. The important thing is tall grass and a bit of imagination.
• ON THE BEACH – because we all can’t wait to dive into fresh water. Vacations aren’t far off. Freedom is just around the corner, as is the desire to undress! Just don’t forget sunscreen, a cool cap, and maybe even a high-tech swimsuit.

Yes, we’re a trade fair – but we want to be much more.
A place full of inspiration coming from every direction.
Of course, the participating brands do most of the work, presenting their ideas and collections for SS26.
But alongside them, there’s a rich program of special events, collaborations, media partnerships, brand activations, exhibitions, tailor-made experiences for press, buyers, and influencers, educational talks, and trend workshops.
That’s what makes the difference.
Pitti Bimbo makes your head go round – get ready!