Over 1,000 high-level professionals attended Pitti Bimbo.
News
Edition 102
26.01.2026
For an edition that brought energy, new connections and positive perspectives to international kidswear. In total, Pitti Filati and Pitti Bimbo registered an attendance of more than 4,000 highly selected visitors.
These days have been very intense and equally interesting here at the Fortezza da Basso, with the three floors of the Main Pavilion divided between Pitti Filati and Pitti Bimbo, animated by over 4,000 highly selected visitors, including at least 3,100 buyers with a foreign percentage exceeding 40%, joined by suppliers, sales agents and distributors, as well as media and communication professionals, numbering over 220.Two similar fairs in terms of the offering (the exhibitors), characterized by a curatorial approach, high-quality products, a constant commitment to stylistic and material innovation, and an international dimension, yet different when viewed in their development trajectory.
Pitti Bimbo is consolidating, with very positive feedback and results, the transition towards a format that promotes highly curated, experimental brands, which represent the evolution of the market, without sacrificing the variety guaranteed by a selection of excellent reference companies: in short, a snapshot of the current market, which we began to work on in depth last June.

— Raffaello Napoleone, CEO of Pitti Immagine

As for Pitti Bimbo, there were more than 1,000 professionals visiting the fair, among which 700 buyers, 38% of whom were from abroad, particularly from Spain, South Korea, China, Russia, Turkey, Japan, the United Kingdom, The Netherlands, Greece, Saudi Arabia, France, the United States, Belgium, United Arab Emirates, Israel.
In addition, more than 150 international journalists, media professionals and content creators covered this edition. 
The atmosphere at Pitti Bimbo was truly special, both among exhibitors and visitors. This energy was created precisely by this new approach we've given the show, and it's bearing to be very promising: even though the numbers are limited, buyers increased compared to last June, and companies appreciated the opportunity to work effectively and in depth in a relaxed yet dynamic environment, with a new, fresh and vibrant layout.

— Raffaello Napoleone, CEO of Pitti Immagine

The new projects at this edition attracted a lot of attention, including the special area The New Edit, dedicated to contemporary brands, all the special participations — from Piazza Pirouette, with its selection of brands and the much expected The Winter Moth fashion show, to the lifestyle offerings of The Family Circle, and finally Casa Bobo, with which the innovative Spanish brand Bobo Choses offered a surprising glimpse into its world and creativity — and all the scheduled events proposed by Pitti Immagine and the brands.