At Pitti Bimbo 101, MilK Magazine presents a photographic exhibition that reflects on fashion’s eternal cycleWhile this saying might seem clichéd, it’s precisely what this new MilK Kid’s Collections subtly conveys. In recent years, their fashion shoots had left the confines of the studio to prioritise natural settings, tangible atmospheres, and narratives where style took centre stage. 

Yet here they are, back to basics: photo studio, white backdrop, artificial lighting—just a silhouette, nothing more. 

The images by Oliver Fritze embrace essentiality as a stylistic choice to highlight the season’s must-have pieces and favourites – and the little ones who wear them.