HOPPSTAR
An Austrian brand specializing in digital cameras for children, designed to combine play, creativity, and technical quality. Hoppstar cameras are created to be easy to use, sturdy, and safe, with an ergonomic design perfectly suited to small hands. Each model allows children to explore the world through photography, developing observation skills, imagination, and creativity. Features such as filters, frames, selfie and video modes make the experience fun and engaging, while certified materials and silicone cases ensure safety and durability.

KID'S CONCEPT
A leading Swedish brand in the world of toys and children’s furniture, known for its elegant and functional design and its focus on safe, long-lasting materials. The brand’s philosophy is rooted in a soft, natural, and timeless Nordic aesthetic that blends seamlessly with different interior styles and supports children’s growth in a harmonious way. Kids Concept’s product range includes wooden toys, plush items, play accessories, nursery furniture, and home décor, all designed to encourage creativity, learning, and free play. Each product is thoughtfully created to inspire curiosity and functionality, fostering authentic and lasting play experiences.

OLI&CAROL
A Spanish brand specializing in high-quality soft toys made from natural rubber, designed to accompany children from their earliest months. The products combine appealing design, certified safety, and sustainable materials, while offering a stimulating sensory experience for little ones. The collection includes bath toys, tactile toys, and play sets made from 100% natural rubber, free from BPA, PVC, phthalates, and other harmful substances. Each piece is carefully designed to ensure softness, durability, and easy cleaning, becoming a safe and reliable play companion.
DISCOVER ON PITTI CONNECT

PLAY&GO
An innovative Belgian brand specializing in multifunctional play solutions that combine a play mat and a toy storage bag in one simple and smart product. Created to help families keep spaces tidy without giving up playtime, Play & Go offers functional, colorful designs suitable for any environment. At the heart of the product is a sturdy circular fabric mat that opens to provide ample play space and closes easily with a drawstring system, transforming into a practical bag for carrying and storage. This concept naturally and playfully eliminates clutter, making tidying up part of the fun.
DISCOVER ON PITTI CONNECT

PETIT JOUR PARIS
An iconic French brand specializing in children’s products characterized by cheerful design, vibrant colors, and creative details. Its offering ranges from home and bedroom accessories to backpacks, water bottles, lunch boxes, suitcases, and everyday items, all designed to bring joy and personality into children’s lives. Each Petit Jour product is crafted with attention to quality, functionality, and safety, following a playful style that makes every item not only useful but also a source of excitement for children and families. The distinctive designs – often inspired by characters or fun themes – stimulate imagination and add a touch of magic to everyday moments.

QUUT
A Belgian brand of toys and accessories designed to stimulate creativity, exploration, and active play, with a particular focus on outdoor use. Its product lines feature simple shapes, bold colors, and high-quality materials, perfect for sand, water, gardens, and the beach. Quut toys are designed to encourage playful learning, inspiring children to experiment, build, and invent stories during free play. Thanks to ergonomic and durable designs, they are easy for small hands to use and robust enough for outdoor activities.
DISCOVER ON PITTI CONNECT

SCOOT&RIDE
An Austrian brand specializing in scooters and ride-ons designed to accompany children from early childhood through later stages. With a focus on safety, smart design, and ease of use, Scoot & Ride products allow children to move in an active, fun, and progressive way. The range includes 3-in-1 models that transform from balance bikes into scooters, helping children develop balance, coordination, and self-confidence. All products feature innovative safety systems – such as matching helmets, reliable brakes, and durable materials – providing peace of mind for parents. 

WILD&SOFT
A Belgian brand inspired by a love for nature, creating soft animal-inspired accessories designed to delight both children and adults. Wild & Soft products, made from soft faux fur, are handcrafted in Indonesia through ethical production processes, combining animal shapes with high-quality materials and fabrics. The Wild & Soft collection includes plush accessories that are unique creatures, each with its own name and story, perfect for children aged 3 to 8. From wall and scooter or bicycle decorations – such as trophy heads, coat hooks, and letters – to costumes and accessories like masks and bags, as well as rugs and poufs, Wild & Soft brings a playful “wild” touch into everyday life.

EGMONT TOYS
A Belgian brand specializing in educational and developmental toys for children, with a strong focus on quality, safety, and educational value. For over thirty years, it has been creating products that stimulate imagination, creativity, and motor skills, turning every moment of play into a learning opportunity. The Egmont Toys range includes building toys, role-play sets, puzzles, and sensory toys designed for different age groups. Each product features simple shapes, durable materials, and intuitive design, ideal for supporting children’s natural development in a fun and engaging way.

SNAILS
A Greek brand founded in 2011 by Jeanette Sklivanou to create and market nail polishes and accessories designed especially for young girls. Snails’ eco-friendly, water-based nail polishes for children do not damage growing nails, as they are free from formaldehyde, DBP, toluene, formaldehyde resin, parabens, and camphor. All Snails products – lip glosses, eyeshadows, nail stickers, and hair chalk – comply with European Community safety standards, featuring 100% non-toxic and hypoallergenic formulas, lead-free packaging, and recyclable bottles.

WE ARE GOMMU
Part of the Tiny Cottons group, this toy project was created with the goal of producing ecological, safe, and biodegradable toys. The name “Gommu,” meaning “rubber” in Japanese, reflects inspiration drawn from Japanese culture, with simple shapes, essential aesthetics, and deep respect for nature and the environment. We Are Gommu products are handcrafted from natural rubber derived from the latex of the Hevea tree, using food-grade, safe paints, and are 100% biodegradable, PVC- and BPA-free. Each toy features soft surfaces and ergonomic shapes that stimulate touch, motor skills, and sensory exploration, while promoting a responsible approach to sustainable materials.