The editorial research dedicated to concept stores explores a great summer staple: the picnic, which, thanks to the selection of stylist Maria Giulia Pieroni, becomes "Pic Chic." 
Who can resist the atmosphere of a picnic? Just mentioning it to friends or family brings a ray of sunshine and the promise of a day of freedom, surrounded by nature, with plenty of time for snacking, napping, playing, and simply being together. The special menu doesn't require formalities, and the style starts with checks to involve all wardrobe pieces - as long as they're cheerful! Vintage baskets, tech bags, lunch boxes, and innovative thermal containers are all part of the kit, just make sure they're stylish!
Discover all this in the new Pitti Bimbo Editorials!