The new Apartment
News
Edition 95
13.05.2022
An exclusive atoll in the kidswear archipelago
Apartment returns to Pitti Bimbo under a new guise and with a new set design that completes the show's offer and is proof of a quality and concrete restart of the sector on international markets. 

Apartment has always showcased a carefully curated selection of brands with an emphasis on tailoring, a chic matrix, and a commitment to every detail. This edition's project will be staged in a dedicated area inside the Cavaniglia Pavilion, devoted to contemporary luxury, a special atoll of ideas. In the context of Pitti Bimbo, the project will be part of The Kids'Lab!, an area dedicated to experimentation, of which Apartment represents the most precious and original côté, capable of combining research, aesthetics, and uniqueness. 

The featured brands offer a complete proposal for kids' style: not only clothes but also accessories and jewels.

Apartment will have a Special Guest: Vitelli Kids. A first for the children's world from Vitelli, a knitwear brand that has emerged as a leader in environmentally-conscious fashion. Among the new entries are eco & hand made footwear by Ancient Greek Sandals, and jewelry for children (but also for parents) by Atelier Molayem Kids, designed by a Roman with Persian origins, Stella Molayem.

There will also be the new collection by designer Anja Schwerbrock that stands out for its commitment to eco-sustainable design. AMIKI Children provides children’s nightwear that is exclusive, cute and practical, made to run slightly big, not only for comfort but also to provide kids room to grow and wear them for longer. Paade Mode provides quality slow fashion, an intriguing northern European brand that blends ceremonial couture and streetwear outfits in unique collections. With sophisticated details, the sparkling dresses by Amelie et Sophie combine luxury and originality. RaspberryPlum, a London luxury brand, focuses on the power of irony and colors in its new proposals. While New York designer Tia Cibani brings a collection full of inventiveness and matching looks for mother and child. Finally, Helmstedt Little, the very young Danish brand that has already received numerous awards and stands out with its unique looks, halfway between fashion and art.