MOTION is the editorial theme of the winter edition of Pitti Bimbo 102 – movement, change, evolution.
And here comes PITT, the star of our story and the face of the new advertising campaign created by Amedeo Piccione, art director, illustrator, and designer, who transports us to a planet where rain, sun, and snow coexist in all their beauty.
PITT is an adorable penguin who, oddly enough, feels cold – and decides to set off on a long journey of exploration. With his backpack, hat, and skis, he leaves the ice behind: alone, yet full of hope. Along the way, he’ll visit many different places and meet friends wearing scarves, sweaters, and hats – all so charming and unique.
PITT has set off – he’s in motion! The next stop is just around the corner, so follow us, because MOTION is also EMOTION: two words that never stand still, brave words that embody both real and digital thinking.
Pitti Bimbo 102 chose MOTION because it’s attuned to change. It wants to evolve, to be a stage for communication, a place of observation, a creative hub.
Two days to share stories, build, design, start, and restart together — January 21–22, in Florence. We’ll be waiting for you, together with PITT!
And here comes PITT, the star of our story and the face of the new advertising campaign created by Amedeo Piccione, art director, illustrator, and designer, who transports us to a planet where rain, sun, and snow coexist in all their beauty.
PITT is an adorable penguin who, oddly enough, feels cold – and decides to set off on a long journey of exploration. With his backpack, hat, and skis, he leaves the ice behind: alone, yet full of hope. Along the way, he’ll visit many different places and meet friends wearing scarves, sweaters, and hats – all so charming and unique.
PITT has set off – he’s in motion! The next stop is just around the corner, so follow us, because MOTION is also EMOTION: two words that never stand still, brave words that embody both real and digital thinking.
Pitti Bimbo 102 chose MOTION because it’s attuned to change. It wants to evolve, to be a stage for communication, a place of observation, a creative hub.
Two days to share stories, build, design, start, and restart together — January 21–22, in Florence. We’ll be waiting for you, together with PITT!