Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company
We, Margarete Steiff GmbH, are the world-renowned manufacturer of collectibles, soft toys and children's clothing.

For over 140 years, we have been the epitome of the highest quality, first-class materials, perfect design and highest safety standards.

When our founder, Margarete Steiff, made the Elefäntle pincushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the basis of her lifelong ideology and remains to this day.