Brand Profile
After having worked with prestigious fashion designers such as KARL LAGERFELD, RODOLPHE MENUDIER or JOHN GALLIANO and completed my experience with a few years in fashion e-commerce, I decided to launch my own brand in 2011. And while I was rediscovering my baby clothes knit for me by my grandmother that the idea of launching a brand of cashmere baby clothes was born.
Why LES LUTINS? Because it was the name of my nursery school where I shared some of my best childhood memories with people who became lifelong friends.
From the start, high-end boutiques trusted me and bought the collection. Given the success of the brand, my partner left financial consulting to join the adventure. Thanks to this fruitful collaboration, LES LUTINS has been developing rapidly.
The collection is growing from season to season, the brand now also offers clothes for babies and children up to 12 years old in cashmere and cotton with exclusive prints.
In 2017, our team grew, with the arrival of our daughter Bérénice, who is my new source of inspiration today.
The brand is now distributed online and in more than 200 high-end multi-brand boutiques around the world: Moscow, New York, Los Angeles, Paris, Monaco, Berlin, Munich, Tokyo, Milan, Shanghai, to name a few.
Last year we opened our first LES LUTINS store in China and the opening of our 1st Flagship store in Paris is scheduled for September 2020.
How would I identify the brand in a few words?
Creative collections, full of charm, chic and timeless, in soft, comfortable, qualitative and luxurious materials.