Kurti & Frieda is a sustainable baby and children's fashion label that follows the slow and fair fashion approach. All materials used are of high quality and organic origin. The company has been on the market since 2023. The chunky sweaters, leggings and other items are modern, stylish and gender-neutral. Anything that is not produced in-house comes from small family-run factories in the north of Portugal. The organic cotton comes from the same region and has been personally sourced.