I haven't the Foggiest is a luxury contemporary brand hailing from London. Expressing design with poetic energy and boundless joy that touches the soul with its predilection to uniquely engineered hand-illustrated paintings blended in charm and colourful artistry from newborn to 16yrs.

The brand launched their first childrenswear collection on the international scene in the Spring of 2016. The first year saw the Foggiest win multiple accolades including best girlswear designer of the year, best newcomer of the year and captured the attention of major department stores and high end boutiques on 3 continents.

All of our prints are uniquely created in our studio and we produce most of our own fabrics engineered to our designs in Europe. Our non print fabrics travel from Italy, France, Japan and Ireland. We also work with a wonderful non profit organization in the US who are known for galvanizing homeworkers globally to produce our cashmere and alpaca accessories. 

We strive where we can to responsibly authenticate as many aspects of the supply chain from manufacturing facilities to packaging, fabrics, the printing/dyeing process , and we produce in small batches to prevent waste. We donate what we have leftover to various charities at home and away. We believe in effortless dressing and minimal fuss for even the toddler can get into with nary a fiddly button or zipper in sight.

Its founder Yen chan comes from a background of high profile womenswear design including Donna Karan and Jill Stuart based in NY before eventually returning to the UK.