A*Dee was launched in 2012 and was the first brand from Picture Book Fashion Ltd. A luxury girl's brand for ages 2-12yrs, but without the price tag, A*Dee has gone from strength to strength over the years and enjoys a glowing reputation in the best boutiques in the UK, Ireland, Holland, Italy, Portugal & UAE. Focusing on bold prints paired with a complimentary colour palette, this brand is all about expression of style whilst still being practical. A*Dee is famous for creating complete outfits where every 
element compliments the overall look. From hair clips, socks, and bags, to coats and shoes, A*Dee has it all.