UniCredit S.p.A. Partners Contacts My Pitti
I Want To Be Green presents Emmè Baby Organic Lab
Editorial
Edition 93
21.06.2021
I Want to be Green is the special Pitti Immagine project created to open the doors of Pitti Connect to the kidswear collections and initiatives that are in line with the “eco-conscious” drive of the new generations.



Organic cotton and wooden packaging



The collections are designed and made entirely in Italy, with great attention to craftsmanship and sustainability. All certified fabrics are carefully selected and then transformed into blankets, bathrobes, and small basic pieces for the baby's wardrobe. The world of fairy tales inspires the delicate designs and original style of the brand's first collection, featuring many different animals to accompany the dreams and games of children. Three lines: "Ever green", "Mussole," and "Bagnetto." The careful choice of details, including the sustainable packaging solutions, makes it clear that the intent is to create a small wardrobe of value.
The sustainable idea
From waste to product: leftover fabrics are transformed into sponges for the bath of the little ones. Practical and sustainable, washable and reusable.
Green Materials
Carefully selected organic cotton yarns Gots and Oeko-Tex standard class 1 certified. 
Something more
Packaging is not an afterthought for this brand: reusable FSC wooden boxes, and bags and shoppers in organic cotton.