Danish children’s brand MINI A TURE was launched in 2002. Recently a new strategy has been shaped and going forward the company will focus on its core competency: high-performance outdoor wear and inner layering for children aged 0-14.
MINI A TURE has long been commended as a leading Nordic brand when it comes to keeping children warm and comfy in all types of weather. The popular outerwear range balances advanced, technical layering with elegant and safe design. The styles are long lasting, and customers are encouraged to reuse our products to give them new life.
We have high ambitions within the principles of circular economy and product safety, which is why all our outerwear is exclusively produced from high quality, repurposed textiles such as nylon and polyester.
MINI A TURE is GOTS certified and partners with REPREVE, a producer of polyester sourced from ocean plastic.
“We create comfortable clothing meant to endure all kinds of weather, hoping kids, our future generation, will revel in nature more. We work with nature, not against it, and strive to leave as small a footprint behind as possible. We want to push the boundaries of what an ethical fashion business can be”.
– Signe Tholstrup, CEO and founder.