The Kid's Lab!
Edition 99
Innovative brands, accessories, and designs to color the wardrobes of children and the world around them
Fashion and lifestyle are inseparable when discussing kidswear. That's why this section is set up as a large, colorful laboratory where brands showcase new ways to interpret fashion, as well as accessories, toys, and furnishings for the little ones. On the fashion front, the spotlight is on young and pioneering, yet already cult, brands distinguished by their highly personal design, choice of unconventional materials, and eco-ethical approach. Also fully part of The Kid's Lab! is PittiPets, the space dedicated to the world of furry friends, and The Nest, a project born from careful scouting among small brands that deserve to be discovered and supported.

 
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The participating brands
Updated to 19.06.2024

- Green Attitude, Limited Edition, Luxury Brands, New Designer, Sophisticated Collections, Classic Childrenswear, Collection

PADIGLIONE CENTRALE / PIANO TERRA / P/8

PERU

- Mini Me, New Designer, Classic Childrenswear, Contemporary, Collection

PADIGLIONE CENTRALE / PIANO TERRA / N/8

INDIA

- Green Attitude, Mini Me, New Designer, Sophisticated Collections, Urban Style, Classic Childrenswear

PADIGLIONE CENTRALE / PIANO TERRA / L/2

GERMANY

- Iconic Collections, Contemporary, Lifestyle, Activewear, Collection

PADIGLIONE CENTRALE / PIANO TERRA / F/2

U.S.A.

- Game World, Green Attitude, Iconic Collections, Classic Childrenswear, Lifestyle, Activewear

PADIGLIONE CENTRALE / PIANO TERRA / F/6

ITALY

- Leisure Clothing, Mini Me, Urban Style, Contemporary, Lifestyle, Collection

PADIGLIONE CENTRALE / PIANO TERRA / G/3

SINGAPORE

- Iconic Collections, Leisure Clothing, Limited Edition, Luxury Brands, Lifestyle, Sartorial, Collection

PADIGLIONE CENTRALE / PIANO TERRA / O/1

ITALY

- Game World, Green Attitude, Iconic Collections, Limited Edition, Luxury Brands, Sophisticated Collections, Urban Style, Contemporary, Lifestyle, Collection

PADIGLIONE CENTRALE / PIANO TERRA / N/1

GEORGIA

PADIGLIONE CENTRALE / PIANO TERRA / N/3

INDIA

PADIGLIONE CENTRALE / PIANO TERRA / P/1

ITALY

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