Giorgia Serriello:
“A new project for Petit Bateau”
Edition 91
A conversation with Giorgia Serriello, CEO of Petit Bateau Italia – the distinctive, transversal brand that has turned basics into a stepping stone, in physical stores – mono and multi-brand – and, now more than ever, in the e-commerce world.

Interviewed by Giuliana Parabiago, Pitti Immagine PR & Marketing Consultant, Giorgia Serriello unveils a new project to the Pitti Connect community, conceived during the lockdown months, already launched in France and now arriving in Italy, too. The goal is to consolidate the relationship with future mothers and families.
Watch the interview