Fashion Magazine:
Atlanta Mocassin
Editorial
Edition 92
16.03.2021
a journey into quality from Portugal to the world
Four or five days: this is the time needed to create and package an Atlanta Mocassin shoe, with the understanding that quality and fast timing not only can, but must go hand-in-hand. 

Present on the Pitti Connect bimbo platform, the brand was founded in 1987 in Porto by a group of entrepreneurs already active in the world of footwear, who decided to make the artisanal moccasin their core business. A family-run company fully focused on Made in Portugal and made-to-order handmade items. The market’s appreciation of and positive reaction to this message went beyond all expectations: today, Atlanta Mocassin, which over time has extended its offering beyond moccasins, is distributed in over 30 countries through a network of around one thousand stores from Lisbon to Tokyo, and from New York to Moscow, ranging from multibrand boutiques to large department stores.

Its pathway recalls that of the brave Portuguese sailors who crossed the Atlantic Ocean in the 15th and 16th centuries in the hope of discovering new unexplored lands, with the name Atlanta Mocassin paying tribute to this concept. E-commerce is a channel in which the brand is investing, so as to make its online store more experiential, also because not only children wear the creations of Atlanta Mocassin but also adults, men and women, who clearly understand the difference between footwear that is meticulously crafted in each and every detail using eco-friendly premium materials, and normal run-of-the-mill footwear. 

Even if the style is seasonless, every year two collections are launched: for FW 21/22 the buzzword is contrasting harmonies, with trendy chunky boots making way for romantic models with floral prints, while velvet moccasins are proposed alongside combat boots with “croco-metallic” surfaces.

Remaining true to its DNA while at the same time expanding its range of action is a priority. “Also for this – confirm the owners – we are on Pitti Connect, a platform that allows us to enter into contact with new customers around the world”. At the same time, the brand is looking into new ways of doing business through future partnerships with other brands and international influencers, while also supporting local artists for example and recognizing the merit of the ecosystem from which it all started and around which it all revolves at more than 30 years since its foundation. 

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