Buyers Select takes you behind the scenes of your favorite stores and online retailers to meet the people who choose what children will be wearing, explain the most exciting trends, talk about their market and the increasing interaction between physical and digital. Plus, they offer some suggestions about brands and companies, and Pitti as well.
by Elisabetta Campana
Since 1952 it has been a British flagship luxury children's fashion store. Over the years, it has evolved with great foresight, launching the first corporate website in 1999 and becoming among the first online retailers to conquer this market. Currently, Childrensalon, which remains an independent company, offers a selection of more than 240 brands reaching more than 170 countries worldwide, with customer service that speaks 32 languages and 5,500 orders fulfilled daily. "We are a global company, but our focus remains making sure we deliver the best selection of luxury childrenswear with the best service," says the head of buying, Dina Moon. On the order front for fall-winter 2023-2024, the focus is first and foremost on eye-catching colors, such as lilac, green, camel, and coffee, as well as metallic shades perfect for the holidays. "When we see new collections, we want to be wowed; by new shapes and lovely plays on new fabrics," the buyer explains. And about the recent edition of Pitti Bimbo, Moon has no doubts: "Pitti Bimbo was back to its old glory!" Rich in proposals, lively, and packed with people. "It always has the magic to surprise us."
Since 1952 it has been a British flagship luxury children's fashion store. Over the years, it has evolved with great foresight, launching the first corporate website in 1999 and becoming among the first online retailers to conquer this market. Currently, Childrensalon, which remains an independent company, offers a selection of more than 240 brands reaching more than 170 countries worldwide, with customer service that speaks 32 languages and 5,500 orders fulfilled daily. "We are a global company, but our focus remains making sure we deliver the best selection of luxury childrenswear with the best service," says the head of buying, Dina Moon. On the order front for fall-winter 2023-2024, the focus is first and foremost on eye-catching colors, such as lilac, green, camel, and coffee, as well as metallic shades perfect for the holidays. "When we see new collections, we want to be wowed; by new shapes and lovely plays on new fabrics," the buyer explains. And about the recent edition of Pitti Bimbo, Moon has no doubts: "Pitti Bimbo was back to its old glory!" Rich in proposals, lively, and packed with people. "It always has the magic to surprise us."