I WANT TO BE GREEN
Play Up, slow fashion made in Portugal
Editorial
Edition 94
03.01.2022
Portuguese brand of clothing for newborns and children founded in 2004. The brand follows an unconventional approach, from the design phase to the final product's delivery, respecting the creative pace and in connection with nature. Each collection is developed in collaboration with local artists. The entire production takes place in Portugal, in a small area in the northern part of the country, following ethical and responsible protocols that protect workers. The clothes feature natural, organic, and recycled fibers, guarantee durability, avoid waste, and promote circularity. To ensure the lowest environmental impact, even the packaging is made exclusively with recycled and recyclable materials. And unsold pieces find a second life cycle in outlets.