21 - 23 February 2021

Press, PR agencies, advertising

Pitti Connect

Pitti Connect is the platform that translates all the energy, creativity, expertise, content and communicative strength of the Pitti Immagine fairs into a digital form.

A meeting point as well as a research tool for press, PRs, bloggers and influencers where they can get information about and study the products and collections, follow the evolutions of the fashion industry and all its most important themes with content, projects and special events.

For information please contact: press@pittimmagine.com.

How to gain accreditation for the 2021 Edition

  • To get your digital Pitti Ticket on your smartphone or tablet with fast-tracking into the show, download PITTISMART free of charge from Apple Store and Google Play Store. 
     
    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiCard. All you need to do then is show this to the scanners at the show entrances with priority access.
     
    Alternatively, access to MyPitti fill in an application form and pick up your pass at the Press Registration desk in the Medici Pavilion.
  • For each Blog, it is possible to validate ONLY 2 people.
    According to our entrance regulations a Blog/account social profile must have a content specialized on Men's/Children's Fashion, an international visibility and it must not be only an e-shop platform.

    If requested in advance, through the Application Form, the ticket will be free of charge until monday before the opening of the fairFrom the next day, The price is 35,00€ per person; you can buy your ticket through the app PITTISMART or directly at the fair.
  • To access the fair you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
    You must fill in the application form for every edition (username and password are personal).
     
    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your Pitti Ticket. All you need to do then is show this to the scanners at the show entrances with priority access.
     
    Alternatively, access to MyPitti to fill in an application form and pick up your pass at the Press Registration desk in the Medici Pavilion.
  • Download the app PITTISMART, buy your ticket right away and save 10 Euros! The cost of the ticket is 25 Euros until tuesday before the opening of the fair. From the next day the price goes up to 35 Euros.
  • Each exhibitor at the fair is entitled to 3 free tickets for their internal or external press office. Any extra tickets must be paid for (€35 - valid for every day of the fair).
     
    Application Form: compilation
    To obtain the 3 free tickets, even only one person from each agency/in-house press office may be accredited (with the right to validate accreditations for 2 more people). The tickets are personal.
    The application form has to be filled in every edition.
    After you have received confirmation of your free accreditation, enter into PittiSmart App and register using the same credentials used for MyPitti, then click on the badge section (the symbol at the top right side of the screen), after a few seconds you will find your Pitti Ticket directly from your device. 
    PLEASE NOTE: it is not necessary to attach a letter of appointment when filling in the application form because, when an exhibitor completes his online registration, he can select (in the relevant Exhibitor Extranet section) the name of the PR agency or the company name in the case of in-house press offices. PR will then be able to fill in the application form.
    Should the exhibitor not give the name of its PR agency/company (in the case of in-house press office), PR cannot fill in the application form to request accreditation.  
     
    PR Agency with several clients at the fair
    If several exhibiting clients select the same PR agency, the latter can proceed with the request for accreditation for 3 more people (to be validated) to obtain 3 more free tickets for each client.
  • You can only gain access by buying a PittiTicket directly at the Press Registration desk at the fair (€35 - valid for every day of the fair).

In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
 
Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
 
Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

Need to register for the first time?

  • To enter the fair you need to show  a letter of assignment on official letterhead from a newspaper / magazine.
    It is not sufficient to show your press pass.
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
     
    Click here to make a new registration.
  • In order to access the fair, you are requested to provide detailed information about the Blog or the social media handles during the registration procedures.
     
    According to our entrance regulations a Blog/Influencer profile must have a content specialized on Men's/Children's Fashion, an international visibility and it must not be only an e-shop platform.
     
    For each Blog or social media handles, it is possible to register ONLY 2 people. If requested in advance, through the Application Form, the ticket will be free of charge until monday before the opening of the fair. From the next day the price is 35,00€ per person.
     
    Pitti Immagine Press Office reserves the right of evaluate each single request of accreditation.
  • To made a new registration, you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
     
    Click here to make a new registration 
  • To enter the fair you need to show a letter of assignment on official letterhead from a newspaper / magazine.
     
    Download the app PITTISMART, buy your ticket right away and save 10 Euros! The cost of the ticket is 25 Euros until tuesday before the opening of the fair. From the day after, the price goes up to 35 Euros.
  • If you have a client at the fair, you have to proceed in MyPitti with a new PR registration, attaching a letter of assignment on the exhibitor’s headed notepaper. Once your new registration is validated, you will receive confirmation of your username and password. At this point, the exhibitor can indicate the name of your PR agency/company (in the case of in-house press office) in the Exhibitor Extranet section, and you will then be able to fill in the application form, without having to attach the letter once again. 
     
    If you do NOT have a client showing at the fair, you can only gain access by buying a Pitti Ticket directly at the Press Registration desk at the fair (€35 - valid for every day of the fair. 

How to reach us - 2021 Edition

  • FORTEZZA DA BASSO_ Viale Filippo Strozzi 1 Florence
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11) motorway links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We recommend taking the Firenze Ovest exit, the closest one to the visitor car park in Viale Guidoni on the corner of Via Sandro Pertini.

    Click here for the track
  • Amerigo Vespucci airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations. 
     
    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers a special discount to all the Pitti Filati visitors, for all the information please check "One-Way ticket Pisa Airport".

Leave your luggage - 2021 Edition

Pitti Immagine will be offering a completely free, dedicated left luggage service: you can leave your luggage stored at the new depot located just outside the Florence’s central Santa Maria Novella station - in the direction to the fair's location: the Fortezza da Basso.

Free parking - 2021 Edition

The “San Donato” car park is reserved for Pitti Immagine journalists and photographers, located in Viale Guidoni on the corner of Via Sandro Pertini. A continuous free shuttle service links the car park to the Fortezza da Basso. In order to access to the car park, you need to demonstrate your participation to the fair. We recommend using this service to avoid traffic problems close to the fair itself.

Bus Navette - Edizione 2021

A free shuttle bus service will run between the Fortezza da Basso and the main hotels, visitor car park and Florence airport. The Shuttle bus timetable will be available soon.

Where to stay - 2021 Edition

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 
 
For any further information please contact:
pittimmagine@universalturismo.com