Brand Profile
LaTitta is the new brand focused on the wardrobe of children aged 0 to 14, offering special garments characterized
by quality & design. The project was born from the meeting between Consuelo Pinoca, creator of the well-known children's brand «Le Petit Coco» and Federica Franceschini, founder and marketing director of ICTPromotion Spa, a company specializing in marketing and communication. La Titta is the brand dedicated to every mother who wants to raise their children with love and care, choosing special and unique items that reflect love and respect. The family environment reigns supreme where the protagonists are the children and their parents, their growth and their future. The logo, represented by the face of Cavalier King Ernesto, is not only linked to the family sphere but also symbolizes the bond between children and petsl, a relationship based on love and mutual respect, which are the brand core values.Design, attention to detail, study of materials and colors make the garments rich in style and personality and become the main elements of the brand: the mood is Easy&Chic, with interchangeable looks, comfortable and unique in its style. LaTitta is the new accessible luxury kidswear brand - 100% produced in Italy. The brand interprets the values of love and mutual respect through corporate choices aimed at protecting the environment, choosing organic, recycled and regenerated materials; deriving from production without the use of chemical colored pigments and maintaining zero km production. Made in Italy, the love for what we do remains the cornerstone of the entire project, an added value that Titta wants to make known abroad too. Passion, dedication and care in creating every single garment are the timeless values inherent in the brand. SIMPLICITY, COMFORT and SPECIALTY are the key words of La Titta, an underlying simplicity in the name of comfort and freedom of movement, with a particular focus on style and current trends.