Brand Profile
Belle Enfant was founded in 2012 by Fleur Vidler and Henrietta Newman, who shared a vision to create an understated yet refined range for babies: one that celebrated natural materials and exquisite craftsmanship while elevating the everyday.
Their combined experience, as mothers but also as modern consumers, was the driving force behind the simple yet elegant edit of skincare, clothing and homeware. Designed in-house, collections drew upon their own aesthetic – of clean lines, tonal hues and unrelenting attention to detail - resulting in a sought-after range of babywear: from cashmere sets and delicately-printed bedding, to the soft orange blossom scented Belle Enfant Beauté range. An emphasis on living beautifully - and thoughtfully - is at the heart of all of these collections, with products designed to enhance daily routines and experiences.
Motivated by an awareness of social responsibility, Belle Enfant has embraced timeless styles that are rooted in longevity, while its Belle Enfant Beauté range champions plant-based ingredients and recycled packaging. The result is a mindfully crafted collection of newborn essentials that are kind to their planet; designed to be loved for years to come.