Appulu is rooted for an active child with slow living values which embraces culture and craft; it’s created for a global community with local craft techniques which are classic yet contemporary.
Each Appulu garment is created with kids in mind and therefore created with Natural Fabric with breath-ability, airiness for comfort of a child and other wearers who can relate to it.
The gentle dew drops, the tickling wind, giggling soft laughter, warmth of burning fire, comfort of mother’s lap are Appulu’s aesthetic for season over season to be in harmony with Nature which keeps you most comfortable even in changing seasons.
At Appulu we are growing and learning with every small step that we take, we encourage conscious living and buying. We strive hard towards reducing and repurposing our waste, which also gives opportunities to our helping hands to explore and express their creative side by creating art and crafts from leftover fabrics. We use 100% biodegradable fabrics, we even use hand spun fabrics which have zero carbon footprints. We use cloth bags, handmade paper tags, even cotton elastics instead of polyester ones wherever we can.
Being from India we stay true to our indigenous roots and take pride in our skilled artisans and create for global consumers.
Our process is slow and we do small batch production, we produce limited quantities and accept pre-orders to avoid any waste and excess production. Nothing goes to waste until we waste it, is our motto and has consciously been inculcated by our team as well.
Having learnt of the challenges and various loopholes brands use in their claim to sustainable fashion, we decided to go as far as batch dying our own yarn in eco-friendly naturally derived colors, all hand processed from organic waste to cured yarn, in house at Appulu.