Brand Profile
Viaelisa is an experience of well-being for women and children, this is its strong point.
In over 50 years of Maglificio Del Carlo history, which gave a birth to Viaelisa, it has formed a team of fashion professionals aware that the beauty of each person blossoms from "feeling good", from making garments that once worn will make you feel at ease.
The key points are definitely the wise choice of pure quality raw materials that meet the prerequisites of sustainability and first choice.
We are a predominantly female team and Viaelisa was born from the project of Paola Del Carlo, daughter of the family business, with the intention and aim of translating into knitwear the ideals of graceful charm, comfort and elegance. An intimate motivation is the desire, with Viaelisa, to generate comfort and timeless elegance, yet attentive to the declinations of contemporary fashion, rich in accessories (even for our domestic pets!) and strong in a total look that offers valuable finishing touches by the details. Once worn, the body changes: the movements, the feelings of well-being, the pleasure of seeing oneself enhanced. An experience to be lived on a daily basis, as well as on the most special occasions, freely. According to our idea every woman in every season of life has the opportunity to improve her way of being also by choosing what she wears.
Our 50 years of history as Maglificio Del Carlo, partner in the creation and collaboration of some international brands known for knitwear, have helped to affirm these ideals and to spread Italian taste around the world. Same process with Viaelisa, which makes every woman look more beautiful because it makes her feel good.
Our brand focuses on the feminine, on the feminine personality, on the taste and pleasure of feeling good, on a refined and intensely Italian way of feeling moments of well-being. Like the warm and elegant embrace of a sweater, any line or shape it has. In this dimension, wherever you go, Viaelisa takes you with it.