Story Loris was founded back in 1949 by Story Loris, who named his business after his own name, just changing “Stori” into “Story” so as to add an international touch. Ever since then, “Quality without compromise” has always been Story Loris’ philosophy and mission, a winning strategy which has been continuing throughout the following generations who took over the family business. Today, this alchemy between tradition and innovation is being carried out by Maria Cristina Ratti Stori, together with her son Davide Stori and her daughter Barbara Stori. As a matter of fact, in 1975 the company started a collaboration, still effective nowadays, with some of the best designers and brands of the textile industry such as Valentino, Gucci, Dolce & Gabbana, La Perla, Grigio Perla, Corneliani, Il Gufo, MiMiSol, and more brands whose names are reserved. At its beginnings, the company manufactured socks for men only. Underwear and sleepwear collections have recently been added to the product range, both under the Story Loris brand and under the licensed brand La Perla. On top of that, a brand new beachwear collection La Perla for babies and children has been launched in S/S 2013. Story Loris was the very first hosiery manufacturer to exhibit at Pitti: it has been exhibiting at Pitti Uomo since the third edition (1974) and at Pitti Bimbo since the very first edition (1975). To the aim of improving the business throughout presence-empowerment on markets, the latest efforts of the Company are currently focused on several projects: the launch of the S/S 2013 beachwear collection under license from La Perla (SS 2013), the upcoming new Story Loris Ladies’ legwear collection, including both “sheer” items and natural fiber items (AW 2013), and the opening of the first Story Loris Flagships Store in Milan are a few examples. Extremely accurate manual controls (along with the handmade finish) result in a very exclusive, high-performance handicraft of great wear. The actual measures are checked every time the knitting machines are set to knit a different size or colour, and once again during the board-ironing, which is done manually so as to double-check on each and every sock. The hosiery manufactured by Story Loris is widely acknowledged to be at the top of quality, durability and performance. Innovation is guaranteed by long-term experience, know-how and constant research. Constant manual checks at every level of production guarantee the perfection of the Story Loris garment with exclusivity and value for money. Choosing Story Loris means choosing classic and distinguished garments, all handmade entirely and exclusively in Italy and created by master tailors drawing upon over sixty years of experience, during which the company has been making quality and care is own Company Motto.