16 July - 9 October 2020
UNO Pitti Bimbo: a special edition to celebrate Mattel’s 75th anniversary
Editorial
Edition 91
02.10.2020
Uno Pitti Bimbo is the special edition of the iconic Mattel cards, which celebrates its 75th anniversary. A game loved by grown-ups and children that has had worldwide success – it is popular in more than 80 countries – proving that the joy of having fun and being together knows no borders.
The special edition was curated by Alessandro Enriquez, designer, food lover, exuberant creative who played with the hexagon of the Pitti Immagine brand logo, coloring it by hand in primary tones, just like children would.