THE FAMILY CIRCLE 
 
News
Edition 100
05.12.2024
A special collaboration at Pitti Bimbo 100
Networking initiatives and new collaborations: the world of Pitti Bimbo 100 is enriched with projects designed to foster connections and business opportunities. Enter the partnership with The Family Circle, the renowned Hamburg-based marketplace specializing in lifestyle and curated kidswear. Known for its strong social media presence, launch events, and pop-up showcases, The Family Circle brings its unique touch to this edition.

At the Fortezza da Basso, The Family Circle will present a curated selection of international labels and limited-edition products. This exceptional showcase will feature items such as the stylish mini scooter ride-ons by Ambosstoys and the iconic Waldorf dolls by Käthe Kruse.

The space will spotlight the latest design trends with an interactive presentation of selected products. Tailored for concept stores, it offers an immersive experience that highlights innovations in kids' lifestyle and design.


Featured brands in independent spaces
Alwero
Blending tradition and tech innovation, Alwero combines comfort and craftsmanship in high-quality garments made from pure, natural, biodegradable wool certified by Woolmark.
Cosy Roots
This GOTS-certified sustainable brand stands out for its quality and minimalistic touch. Its vegan footwear collection is versatile enough for both the pool and preschool.
 
Easy on the Beach
Modern comfort with an easy fit. Versatile bath towels and single-use towels designed for hot and cold days, ideal for the beach, sauna, or sports.
Fabfab sticker 
Creative and easy to use, Fabfab Sticker offers a collection perfect for DIY enthusiasts and kids, encouraging playful customization of their favorite garments.
Natch
A new approach to toothpaste focusing on nature and sustainability. With NASA-tested anti-inflammatory effects, their Kids Toothmonster Bubblegum is both fresh and healing.
 
Also featured in the Trend Area:
Ambosstoys
From a love of vintage vehicles comes a mini collection of ride-on scooters. Restored and durable, they capture the playful essence of classics like the Vespa.
 
Junikind
Designed with love for children and the planet, this brand crafts timeless handmade companions from the finest natural materials.
 
Käthe Kruse
Rooted in tradition with a modern edge, Käthe Kruse’s colorful world of dolls combines cutting-edge design with genuine craftsmanship, creating truly iconic pieces.
Mama Collection
Jewelry that celebrates motherhood. Each piece, crafted from 925 sterling silver and plated with 18-karat gold, is elegantly engraved—necklaces, bracelets, and rings that are timeless gifts.
Matti Minou
The art of preserving memories while making space for new ones. Artist Vesna Matthies creates unique paintings, canvas prints, and postcards that invite children to dream.
Pingulini
Italian style meets sustainability in this newborn and kidswear line. Organic cotton is elevated with thoughtful designs and charming pompoms.