16 July - 9 October 2020
The image of Pitti Bimbo Out of the Blue campaign by South Korean photographer JeongMee Yoon
News
Edition 91
16.07.2020
A superhero-boy who seems to fly over a sky made up of toys, objects and clothes, all rigorously blue. The image of the Out of the Blue - curated by Angelo Figus - campaign for this edition of Pitti Bimbo is by the South Korean photographer JeongMee Yoon.

It is taken from her acclaimed The pink and blue project, a series of photos of little girls and boys, taken even on several occasions during their childhood, against a backdrop of ambients literally covered with toys, clothes and accessories, all blue or all pink. The pink and blue project born in 2006 has stimulated reflections on the stereotypes associated with gender identity.
Out of the Blue
The new theme of the Pitti Immagine summer shows is dedicated to blue. Out of the Blue underlines the desire to imagine an open and unconstrained season, inclined to exchanges and new contacts: it becomes, after these unimaginable months, a need and the only possible alternative to any theme. Inspired freely by the sky, the sea, the summer night stars, blue tells the symbolic value of a mystical and reconciling color, which predisposes to listening and dialoguing with others. The only one that brings together elegance, informality, and experimentation, capable of unifying all styles.