THE NEW EDIT

Editorial

Edition 102

11.11.2025

THE NEW EDIT
A new contemporary project

The contemporary soul of Pitti Bimbo is expanding with a new area born from the collaboration between the fair and BOBO CHOSES, the Spanish brand that in recent years has become a symbol of a new, multifaceted approach to children’s fashion – where modern design culture blends seamlessly with high-quality craftsmanship, combining aesthetic vision with commercial success, mindful attention to sustainability, and the ability to represent childhood with authenticity, far from stereotypes.

In this new area, whose title will be announced in the coming days, GRAY LABEL, MAISON MANGOSTAN, MINI RODINI, PIUPIUCHICK, TINYCOTTONS, THE CAMPAMENTO, THE NEW SOCIETY, TRUE ARTIST and BOBO CHOSES have already confirmed their participation, with additional names expected soon. This will be a space where, in addition to showcasing their new collections, brands will host events and special presentations.

As we enter November the Pitti Bimbo team is engaged in a European roadshow (Naples, Paris, Madrid, Barcelona, London, with Milan to follow at the end of the month). During the tour, we present the new features and highlights of the upcoming edition while gathering feedback, suggestions, and impressions. This format, launched last spring, aims to foster open dialogue among Pitti Bimbo exhibitors, buyers and journalists, all together in one setting, creating the ideal context for new relationships. We’re seeing great enthusiasm both for these new initiatives and for the return of long-standing brands, such as the Miniconf Group (with the brands iDo, Ducati, Sarabanda, Minibanda, Roy Rogers), the Falc group (Falcotto, W6YZ, Naturino, Flower Mountain for Naturino), the Artcraft International group (with the brands Canadian, Crocs, Heydude, Colors of California, Mou) and Bugatti, Escada, Aigner, among others.

— Antonio Cristaudo, Commercial Director of Pitti Immagine

The return of PIAZZA PIROUETTE, packed with experiences!

After its success in June, Piazza Pirouette transforms from a lively summer market (remember it from the last edition?) into a magical winter fairytale. Stories and creative experiences curated by Katie Kendrick of Pirouette will offer exhibitors and visitors a space for interaction. Everyone is invited to stroll through the Piazza and discover the new AW 26–27 collections from brands such as GOLDIE + ACE, STICKY LEMON, STYCH, PAADE MODE, HALCYON NIGHTS, BUNDGAARD.
At the heart of the Piazza, a new showcase will feature a selection of the latest products of fine craftsmanship ready to order from brands like BLUE FRANCIS, MOITOINOUS, FORIVOR and more. And Piazza Pirouette will also host the second edition of the Pirouette Runway Show, which in June drew a large audience of buyers and press.

It’s not just stands, it’s experience, imagination, interaction. A place where you discover, feel, talk, and get inspired again. In a world that moves so fast and often feels fragmented, this space is meant to bring people closer. To exchange, to dream, to do business with heart.