Pitti Studios: the content production service goes mobile with the Hyphen Truck
Edition 95
Pitti Immagine launches a new collaboration with Hyphen-Group to offer exhibitors at the upcoming shows an increasingly complete service for digital content production, now also available through the mobile production unit of the new Hyphen-Truck.
At the upcoming editions of the Pitti Immagine fairs, the Pitti Studios multimedia content production service, designed to enhance the exhibitors' proposals, is back with some big news: the debut of Hyphen-Truck, in collaboration with Hyphen Group.

Previewed at the e-P Summit event last May, the Hyphen-Truck will now be available at the Fortezza da Basso during Pitti Uomo. It is an entirely autonomous production unit on wheels, able to offer, within a small space, everything needed to produce, post-produce, and distribute product photos and videos on any digital platform: from Pitti Connect to B2B and B2C market places, from corporate websites to social media.
In addition to receiving high-quality and personalized creative content, exhibitors can also optimize logistics costs and time through the new service. There is no need to move the collections here, as the Hyphen-Truck can reach them, bringing all the necessary professional equipment and resources. A significant advantage, especially for small to medium-sized and less structured businesses.

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Write to pitticonnect@pittimmagine.com