Exclusively for Pitti Bimbo 92, Barbara Ferrazzi, Head of Sustainability at Bianca and Noe, Julien Provot-Ragueneau, Ceo & Founder at B&T, and Alessandro Nora, Founder at Staiy, tell Dimitra Zavakou, founder of the Berlin-based concept store/lab Little Popup, about their eco-friendly approach: from using regenerated materials to building a platform for sustainable brands only.

Watch the second episode of the I Want to be Green video series.