Pehr originated in Canada and was created by Jen Kelly and Rebecca Perren, friends since childhood and now women who share a passion for fashion, motherhood and home décor. Their desire was to find the right combination of quality, attention to small details and sustainable productivity: this is how Pehr came into being, an all-female company for over a decade. Over the years, the brand has become an international lifestyle symbol. Everything is handcrafted in India, in a responsible and ethical way, with a commitment to supporting women in the workplace. A precise creative idea: a line of home accessories with classic taste, but with modern design. In the area of clothing, a combination of high quality, comfort and fashionable styling even for little ones. Only high quality materials such as GOTS certified organic cotton, synonymous with environmentally- friendly and more sustainable production is the company’s working philosophy.