Gensami is a Made in Italy fine knitwear brand presenting an innovative concept of matching garments for babies, adults and pets.
A Love story woven in precious yarns interprets the new trend of matching outfits. People who love each other are accomplices and complementary even in terms of style.
Gensami revolutionizes the way of declaring eachother ‘s Love through coordinated but never the same knitwear designs for babies and adults.
Don't call it “Mini Me” as it is so much more than that: the garments cease to be identical but pair eachother by recalling stylistic elements.
The Yellow Thread becomes a symbol of union and Love: un fil rouge, which in the case of Gensami becomes jaune (yellow) and it is present on all the creations
It recalls a ray of sunshine, the role that people we love have in our lives. It is always placed on the left cuff, on the side of the heart.
With the simplicity that only a Yellow Thread can embody, Gensami strengthens the links of love of those who wear it. A grandfather can enjoy the comfort of a warm cashmere cardigan that matches his grandson's beanie, finding at the same time, on the left cuff a tangible reminder of the bond that unites them.
Gensami aims to tell a story of Love woven into natural and noble fibres through the Italian savoir-faire and cutting-edge technologies.