Pitti Immagine Bimbo 101

What truly makes us special? A dream, a passion, a talent – these can be powerful expressions of who we are. And following…

The Style Piccoli exhibition
“Be unique!”

At Pitti Bimbo 101, MilK Magazine presents a photographic exhibition that reflects on fashion’s eternal cycleWhile this saying…

MILK MAGAZINE:
Fashion is an eternal cycle!

Katie Kendrick from Pirouette presents a fun mini fashion show, blending shopping lists and outfits for boys and girls that…

Mama's Shopping List!

What truly makes us special? A dream, a passion, a talent – these can be powerful expressions of who we are. And following…

The Style Piccoli exhibition
“Be unique!”

Wondering where to find Katie Kendrick of Pirouette during Pitti Bimbo 101? It’s easy. Just take a stroll down our promenade…

See you in Piazza Pirouette

20.05.2025

SHOP SURVIVOR IS BACK!

In the Lounge & Events Area of the Central Pavilion, Massimiliano Alvisi, entrepreneur and founder of the Shop Survivor…

15.05.2025

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Section

100% BAMBINO

Fashion for boys and girls: new trends, timeless styles, and outfits for every occasion

A section that brings together collections for an ideal and versatile wardrobe.

Explore

GAUDI'

- Gaudì, an Italian brand created in 1995, presents total look collections for men, women, children and accessories with a…

- The brand Naturino was launched in 1988 and thanks to its disruptive sand effect and fashion content it soon became a leading…

NATURINO

- Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company We, Margarete Steiff GmbH, are the…

STEIFF

- When you ask yourself the question: “Who am I, really?”, there is no single right answer. You can stick to the historical…

Explore

The Kid's Lab!

Innovative brands, accessories, and design to brighten children’s wardrobes and the world around them

Fashion and lifestyle are inseparable when it comes to kidswear, which is why this section unfolds as a vibrant, creative…

Explore

KOMONO EYEWEAR

BELGIUM

NICOLAS

- NICOLAS is a Georgian clothing brand that celebrates the uniqueness of childhood. NICOLAS aims to be part of all the magical…

- VÉLOCIPÈDE is a New York-based sustainable childrenswear brand founded by Vitaliy Bukhtulov, father to four-year-old Aleksei.…

VÉLOCIPÈDE

U.S.A.

Explore

100% BAMBINO

Fashion for boys and girls: new trends, timeless styles, and outfits for every occasion

A section that brings together collections for an ideal and versatile wardrobe.

Explore

GAUDI'

- Gaudì, an Italian brand created in 1995, presents total look collections for men, women, children and accessories with a…

- The brand Naturino was launched in 1988 and thanks to its disruptive sand effect and fashion content it soon became a leading…

NATURINO

- Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company We, Margarete Steiff GmbH, are the…

STEIFF

- When you ask yourself the question: “Who am I, really?”, there is no single right answer. You can stick to the historical…

Explore

The Kid's Lab!

Innovative brands, accessories, and design to brighten children’s wardrobes and the world around them

Fashion and lifestyle are inseparable when it comes to kidswear, which is why this section unfolds as a vibrant, creative…

Explore

KOMONO EYEWEAR

BELGIUM

NICOLAS

- NICOLAS is a Georgian clothing brand that celebrates the uniqueness of childhood. NICOLAS aims to be part of all the magical…

- VÉLOCIPÈDE is a New York-based sustainable childrenswear brand founded by Vitaliy Bukhtulov, father to four-year-old Aleksei.…

VÉLOCIPÈDE

U.S.A.

Explore

Section · 01 / 02

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New Brands at Pitti Immagine Bimbo 101

RATAFIA' FIRENZE

PADIGLIONE CENTRALE / F/5

PADIGLIONE CENTRALE / D/1

MUDME

STICK A PEAR

GERMANY

BARGILLI CIALDE DI MONTECATINI

PADIGLIONE CENTRALE / I/5

PADIGLIONE CENTRALE / H/2

ANNA J

PADIGLIONE CENTRALE / F/17

PIPS UND RADAU

PADIGLIONE CENTRALE / A/1

SOONICE SUNNIES

PADIGLIONE CENTRALE / L/1

AUSTRIA

BÉBÉ DI ALMY

PADIGLIONE CENTRALE / H/12

NOONKID.STORE

PADIGLIONE CENTRALE / M/2

YOOKIND

SWITZERLAND

HAPPYOLOGY

UNITED KINGDOM

SERENDIPITY ORGANICS

PADIGLIONE CENTRALE / A/10

DENMARK

4GIVENESS

PADIGLIONE CENTRALE / N/4

ITALY

ROUTINCHEN

GERMANY

FLYBABY

PADIGLIONE CENTRALE / H/15