Brand Profile
Selini Action Eleni Balerba was born in Athens near the sea. As a child she used to spend her holidays in the sea. There she started to visualize her own bathing suit with small stones, shells and seaweed that she was finding around. Soon all her friends wanted to make the same for them. Later she met the captain Ilias Pipino, got married and together began an adventurous trip to all the Greek islands with a typical Greek Boat called “The Children of Piraeus”. All this time, Eleni cultivated her creative skills as she used to manufacture during the trip, unique pieces for all the passengers who were on board. Eleni and Elias decided to follow different paths, but one day while she was going through some photos of her childhood, in 1997 she decided to use her artistic mind and set up the “Selini Action“. She continued to travel every summer looking for inspirations in the colors of the sea, the amazing sunsets, the green leaves and the flowers. Since then up today, being a handmade lover, she thought that it would be a good opportunity to help women in the neighborhood by offering them work. The love, vision and imagination of Eleni, who created these women, embroidery, sewing and decorating her creations, make Selini Action special in handmade children's beachwear and accessories in Greece and abroad. www.seliniaction.com.gr