Founded in Florence in 1989 by Simone Ponziani, Colors of California began as the sportswear brand of the Italian company Artcrafts International. From T-shirts to jerseys, via baseball caps and footwear, it has gradually conquered the market by focusing on footwear, thanks to its original combination of quality and creativity. Throughout its history, the brand has managed to distinguish itself through some of its iconic products such as flip-flops, “jellies”, trainers and - above all - the well-known rain boots and winter boots. Today Colors of California is distributed in some of the most prestigious brick and mortar online retailers around the world.Colors of California is the benchmark for those who feel free to dare in the aesthetic representation of themselves. At Colors, fashion trends must always coexist with comfort and creativity: a range of options that allow everyone to express their feelings, their emotions. The brand wants to encourage those who are not afraid to dare, those who let themselves be driven by what they feel they are and wish to communicate this to the world through free, different and independent choices. The journey we intend to propose is a journey through freedom of expression. Let yourself be transported into a world of pop atmospheres enlivened by colors that convey emotions. We think that by combining a sense of freedom, joie de vivre, colors and pop culture we can go a long way in defining who we are. We are constantly looking at all the people in the world who feel independent and unique, and therefore do not follow imposed standards. We fuse flair, fashion and comfort, with an awareness of the present and that of the future.