The Kids Lab!
New paths across experimental
fashion at Pitti Bimbo 96
Edition 96
Storytelling, sustainability, sartorial cuts, vintage inspirations, and many lifestyle proposals: Pitti Bimbo seeks out the most exciting offerings focusing on children and their world, from small ateliers to established brands. This edition is packed with innovative companies, each bringing their distinctive creativity, commitment, and sensitivity to the show. They come from the United States, the United Kingdom, Malta, the Netherlands, Spain, and Italy... Together, they form the colorful puzzle that is The Kids Lab!, featuring fashion and lifestyle accessories, as well as toys. 
For the first time in Florence, Esther is a brand made in New York specializing in natural materials. Additionally, The Little Blazer Company debuts with a new collection in Harris Tweed cloth, made from pure new wool sourced from the Hebrides, in Scotland, and combined with luxurious vegan satin. There are many new entries in the lifestyle sphere. This January, discover beauty routines for children by Nenalife Kid Care, as well as the multifaceted world of Grech & Co. (rain boots, umbrellas, thermal bottles, hair accessories, and more) and cult eyewear by Cream Eyewear.
There will be a welcome return to Pitti Bimbo by Tocoto Vintage, a romantic Spanish brand, and Huckelbones, an English brand bringing stunning dresses for modern princesses. Moreover, the fashion community will have a new opportunity to admire American Makié's kidswear with its clean lines and basic cuts. While small but key players like La Bottega di Giorgia and Faraway Milano will represent the Italian tailoring sector. And you won't want to miss Jellycat's soft toys and Fresk's design accessories. 
Pitti Bimbo will express its green soul through unique brands. Suncracy and Infantium Victoria have confirmed their participation, and we look forward to being surprised again by their eco-friendly and creative approach. Also returning to Pitti Bimbo in January are Riffle Amsterdam, the organic clothing company, and Pigeon Organics, which produces ethically and sustainably.