UniCredit S.p.A. Partners Contacts My Pitti
From 30 June to 2 July
at the Fortezza da Basso in Florence,
concomitantly with Pitti Uomo
Editorial
Edition 93
13.05.2021
A unique event, 100% In Florence, together again
The 93rd edition of Pitti Bimbo is on its way. The kidswear and kids lifestyle show will take place at the Fortezza da Basso, in Florence, from 30 June to 2 July. A highly anticipated event, it will be the first fair of the fashion calendar to return to the physical format, featuring a great integration between the physical and digital dimensions thanks to the experience gained with Pitti Connect. Here is a sneak preview of what will await you.

Pitti Bimbo 93 – for the first time and exclusively for this next edition -– will take place at the same time as Pitti Uomo, which will celebrate its 100th edition. The two major events are held together to celebrate the fashion and collections of the future, with a selection of international brands and a series of initiatives that will transform the Fortezza da Basso and Florence into an incredible container of energy and originality. To mark a restart, together.

The event's special opening hours are: 9 am - 7 pm on 30 June and 1 July; 9 am - 6 pm on 2 July.

#SafeWithPitti
Your safety is our top priority. On an organizational level, we are developing strict safety protocols for the exhibition venue to protect our visitors and allow them to move around with peace of mind. We will keep you updated on all safety measures.

100% bambino
The unique exhibition formula for this edition will be the "100% bambino" format. Within a department store-like space, you will be able to follow exciting and original scouting itineraries across brands and trends, immersed in a newly conceived, colorful, and diverse design layout. A genuinely irresistible destination!

I Want to be Green
A series of initiatives dedicated to sustainability and green research - including presentations, special projects, and meetings - will catalyze the attention on the most innovative offerings and in line with the "eco-conscious" drive that comes from younger consumers.

Live on Pitti Connect
Last but not least: starting from 31 May, Pitti Bimbo will already be on the Pitti Connect platform and the social media channels of our community, with interviews and insights dedicated to brands, style itineraries, and real-time updates that will continue throughout the summer, following the course of the sales campaigns.


See you soon at Pitti Bimbo!