Children’s Occasion Wear for the conscious consumer. Age 2-12
UPA was founded in late 2015. Inspired by the bond of 3 generations of strong creative women, whose own artistic journey has taken them from Lithuania to Ireland.
The UPA ethos is to grow a global community of parents and children who form a connection through art and community.
The UPA aesthetic was inspired by the first hand knitted dress by a grandmother to a founder’s daughter. Since then UPA creator Vaida Rasciute has built her collections based on merging natural sustainable textiles with contemporary transeasonal designs. UPA encourages layering and unexpected styling options that encourage creativity and multifunctional usage. The simplicity of the UPA concept allows your child’s personality to be reflected no matter what the occasion.
Natasha-mè is the new collection within UPA brand. This season there are three models to start it and it will gradually grow bigger. This collection is dedicated to another self of each girl. Concept developed organically and is based on a true story that happened in Florence.
Each dress has a face. It is Natasha. So when your child is sad or unhappy about something, anxiety and stress could be avoided by pointing out to Natasha, not them. This is a fun way to be ok.
This season UPA is surprising audience with carefully selected silk fabrics and more hand knitted work that will give even more opportunities for new styling options within collection. Luxury gets to a new level where sustainability is a new normal.